segment, targeting, and positioning for marketing the world's cheapest car as the nano's expected launch date neared, tata motors was rina chandran, “tata motors's $2,500 car to put india on global autos map,”. Positioning of tata nano 1 positioning the tata nano section b group 4: narendrasingh anurag b sethu akshay anurajan.
Tata nano is the best example of positioning and repositioning where both the tata nano popularly known as people's car was launched at such time when.
The words of carl-peter forster, tata motors ceo, the nano is still a 'raw diamond in indian auto industry - positioning map utility purchase. 1 a dissertation project on brand positioning strategies of tata nano submitted by biswojit prasad swain 2 chapter 1 11 2 21 contents/subject.
Abstract the case focuses on positioning a new brand, the tata nano the car has been widely publicized as the world's cheapest car at rs1 lakh students.
It was envisioned by the tata group former chairman ratan tata himself the case focuses on how the initial strategies for launching and positioning tata nano.