The decoy effect influences the way you buy products and purchase periodical subscriptions it's a powerful and true, and you should start using it now. Moreover, across participants, activity in anterior cingulate cortex (acc) predicted a reduced susceptibility to the decoy effect, indicating that resisting the .
Full-text paper (pdf): decoy effects in choice experiments and the impact of such effects and their implications for future valuation research. Two experiments examined the impact on the decoy effect of making salient the possibility of to write a short essay after making the choice, this essay was not .
The decoy effect is when consumers will tend to have a specific change in preference between two options when also presented with a third.
Choices often occur relative to what is on offer rather than based on absolute preferences the decoy effect is technically known as an 'asymmetrically.